I don’t have a wristwatch. It’s not for lack of desire. Lord knows I’ve always wanted one. For years I’ve longed for one. It’s just that the one I want costs $10,000– Mutwalo gya doola as they say. Ok i know what you must be thinking. He’s lost his black mind!

But here’s the thing. It’s a fantastic watch. Actually, to call it a watch feels like calling a Bugatti Veyron a car. It’s a time piece. Swiss made. A heritage that goes back to the early church. A name that even the most ignorant hip-hop rappers know. It’s the Brietling Super Avenger Chronometer.

The Breitling Aero Marine “Super Avenger” with white face and leather strap.

The hand made watch from Zurich Switzerland is part of a long standing tradition of excellent time pieces made for the most demanding professionals in aviation and navy for the last two hundred years. It’s worth every damn cent.

I love the company slogan–Breitling, Instruments for professionals.

Now you may say, well that all sounds well and good but $10,000? Thats a whole car, 3years living expenses or a great deal of aid to the suffering people in Haiti. All very True. But consider this. Whether I buy this or not there will always be other people in need, disasters, famines and so on. (and it’s my lovely wife who is obliged to buy it for me-he he he)

The belief we commonly have is that if I use $10,000 today, i have irreversibly reduced the worlds wealth and millions will suffer for it. Er No! That is what is commonly referred to as the scarcity or poverty mentality. The belief that the resources in the world are finite and there isn’t enough to go around. Untrue.

There is plenty to go around. Hundreds of thousands of these watches are being sold worldwide and still the worlds wealth increases as do it’s problems. And believe me, when I can spend $10,000 on a watch, think how much I could spend on charitable giving? At least 10 times that amount for sure.

I believe though, at the end of the day, it’s important to know what you want and to go for it-legally of course. And I want a $10,000 watch made by a 200 hundred year old Swiss company that I can pass on to my great grandson. Why not?

Should I fail to get it, there’s always the $4500 Tag Heuer Carrera

Shalom